Highlighting creatives working in hospitality for Beavertown with ‘Creatives Untapped’

Hospitality has long been a hot-bed for creative talent. Don’t believe me? Ask Beavertown’s creative director Nick Dwyer, who helped give birth to the world-beating beer brand while working behind a bar in East London.

Beavertown wanted to further cement their creative credentials in a credible way, so in partnership with It’s Nice That they launched Creatives Untapped.

Launching on World Creativity Day, this campaign scoured the country looking for the best creatives working behind bars. Selected winners were featured on It’s Nice that, received £1000 and were brought together for a group art show.