Getting three men to dance around in socks and sandals for Birkenstock and Universal Works

Tasked with launching a much anticipated collection of Universal Works sandals, I wanted an interesting way to focus on the feet. Cue ‘Soft Shoe Shuffle’ – the all-male modern dance film styled in socks and sandals. To this day, it makes me smile every time I see it.

Made when I was Creative Director at Exposure.
Directed by Samuel Taylor. Photography by Jono White.
Featured on HYPEBEAST and HERO Magazine.