Going viral with a really stupid fake ‘Corporate Apology’ video for KFC

I spent the first 6 years of my career as a copywriter and this is my favourite piece of work from that time. There was almost nothing Irish about the dubiously named KFC O’Sanders Burger. So I felt it was time for an official apology… With a twist. This KFC ad was actually 'viral' with 1.2m views and organic reach of 36%