CREATIVE DIRECTION
Showing the playful side of Simone Biles & Mark Ronson with ‘A handful of bricks’ for LEGO
The colourful brick company wanted to show the world how playing with LEGO can build brilliant life skills. I wanted to take them back to basics and show what can be done with just a handful of bricks.
In the hands of Simone Biles and Mark Ronson, the bricks did back flips and became hit music tracks.
Global PR Campaign as Creative Director at Exposure.
Featured on Grazia, Mashable, Campaign and WeTransfer.