BRAND STRATEGY

Winning headlines and getting on prime time televison with the ‘Multicultural Christmas jumper’

 
 

Headline grabbing knitwear with a heart.

Deliberately divisive, The Multicultural Christmas Jumper was a PR sensation that sold 900 units in its first season, as well as making it onto: The Jonathan Ross Show, Have I got news for you, Page 3 of the Independent on Sunday, Mail Online, The Daily Star, The Guardian, i-D and The Wright Stuff (twice).

Art Directed by my good friend June Frangue.