I work with brands, agencies, start-ups and specialists to develop ideas with impact.
CREATIVE DIRECTION // BRAND STRATEGY // COPYWRITING // IDEAS
“Luke is an exceptional writer, outstanding collaborator and visionary thinker who is able to galvanise people and lead with empathy and integrity. He is perceptive, thoughtful and always kind.”
Let’s work together:
Copywriting
You tell me what you want to say and I make it sound really good. Book me by the day, or the half-day.
Creative direction
I do it on my own, with you, or with your team – and you pay by the day, or we agree a project fee.
brand strategy
A simple, practical and inspirational plan. One-off project or ongoing support designed to get you to the next level.
Creative work featured in:
Sky News, Forbes Africa, National Geographic, The Sunday Times Magazine, The Guardian, Mail Online, The Daily Star, The Independent on Sunday, Metro, i-D, Mashable, Grazia, WeTransfer, Have I Got News for You, The Jonathon Ross Show, The Wright Stuff, Complex, HYPEBEAST, Refinery29, HERO MAGAZINE, SHOWstudio, It’s Nice That, Huck, Marie Claire and Waltham Forest Echo.
CREATIVE DIRECTION
Raising half a million Euros for the ‘World’s Strongest Women’ in the Democratic Republic of Congo
BRAND STRATEGY
Winning headlines and getting on prime time televison with the ‘Multicultural Christmas jumper’
CREATIVE DIRECTION
Showing the playful side of Simone Biles & Mark Ronson with ‘A handful of bricks’ for LEGO
CREATIVE DIRECTION
Tackling tough topics by launching ‘Talking Tough’ podcast for Dr. Martens
COPYWRITING
Evoking British heritage and style for Enid Blythe, the ultimate in ‘Canine Comfort’
BRAND STRATEGY
Helping fight digital giants with People vs Big Tech by positioning big tech as ‘Toxic Waste’
CREATIVE DIRECTION
Getting three men to dance around in socks and sandals for Birkenstock and Universal Works
BRAND STRATEGY
Highlighting creatives working in hospitality for Beavertown with ‘Creatives Untapped’
BRAND STRATEGY
Elevating grassroots artists, creatives and fashion photographers for Everpress
COPYWRITING
Going viral with a really stupid fake ‘Corporate Apology’ video for KFC
CREATIVE DIRECTION
Giving artists an open brief, to create a ‘Question Mark’ artwork for streetwear brand size?
CREATIVE DIRECTION
Meeting makers who do things ‘The Danish Way’ on behalf of Carlsberg Export
I also make art:
PUBLIC
Spreading a message of positivity across London during Lockdown with ‘Love People’
PHOTOGRAPHY
Celebrating Walthamstow in springtime with photo zine ‘Blossomstow’
EXHIBITIONS
Promoting men’s mental health to over 3,000 people, in my second solo show at the OXO tower
POETRY
Performing a poetry gig to no one to launch my book ‘Just as Strange as You’
MUSIC
Releasing music I made while I was chronically ill, with the ‘Strange Pain’ E.P.
ART
Constantly making art, contact me if you want to buy something or collaborate with me